External Client Design Project- Sweaty Betty

This project was a live university brief focused on designing for Sweaty Betty’s performance-driven activewear market. I explored the brand’s identity, customer needs, and product expectations, creating a collection that combines functionality, movement, and feminine strength. My design process included trend research, silhouette development, technical drawing, and material considerations tailored to active performance. Through this project, I gained valuable experience in designing purpose-led garments that merge aesthetics with technical practicality, a key skill within contemporary sportswear and active intimates.